Management of Ortho-K
Procornea is a renowned producer and distributor of soft and hard ophthalmic lenses to the global market. Currently, they have merged into Coopervision.
Procornea commissioned us to make a series of films to help their informative campaign surrounding Ortho-K lenses. The film needed to communicate and teach about the severe problem of Myopia ( Nearsightedness ). Myopia is an increasingly common disorder worldwide. Three films were made, with each its message surrounding this subject.
ProCornea needed a trilogy of films to explain multiple facets surrounding the global Myopia problem. This film presents and visualizes how Ortho-K lenses reduce the deterioration of our eyes.
Our role: Concept, Script, Directing, Design, Animation, Film, Edit, Sound-design
Usage: trade shows, social media, website.